Mike and Jordan discuss an effective framework for engaging your donors: story paradox lesson. If you can turn your stories into lessons, you can do more than just share stories – you can build thought leadership content that adds value to your donors.
In this episode, Mike and Jordan introduce an effective framework for engaging donors through storytelling. They discuss Mike’s "story → paradox → lesson" model, which transforms simple narratives into thought-provoking content. By turning stories into lessons, charities can go beyond merely sharing sympathy-inducing stories to empathy-building narratives and establish themselves as guides and thought leaders.
The episode includes practical examples of stories that use this method, such as Mike’s time in Iraq at the height of the war with ISIS. Listeners will learn how to contextualise stories for their supporters, to add value and inspire their donor base.
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