Mike and Jordan talk about how to cut through your donor’s compassion fatigue – how to be kind and understanding to your donors, and genuinely care for them. Then, in turn, they will care about you.
No one will ever care as much about a charity’s cause than the people working in it.
Instead of assuming your donors care about you, assume your donors are tired - spiritually, emotionally, physically, and creatively. Your donors are on one side of the chasm, and your beneficiaries are on the other. From there, you can step them across the chasm, and help them feel more connected to you than ever before.
Find the template here for the energy buckets exercise.